It started with a new found awareness.
In 2018, Roy started to notice the effects of our connection to electronics, in both his personal life and his professional life. He became more aware of the unhealthy habits that were developing, both in himself and the people around him;
When Passion Meets Purpose
Having noticed this, he started to take action. He began finding fulfillment in the little things: his relationships, his love for photography, and his passion for activity. He wanted to share this mission, and he decided that the most impactful way to achieve this was through business.
Making the Connection
After rejuvenating his love for activity, Roy knew AFK wasn't just about selling outdoor equipment. He wanted AFK to have a larger purpose than itself. That's why for every product purchased it helps a new Canadian charity every month.
It is meant to encourage people to step away and live in the now…to simply reconnect with the ones we love most, the things we are passionate about, and the environment around us.